About Navigation Motorsports Marketing
Owner, Creative Director
Christian Hidalgo of Navigation Motorsports Marketing grew up around the short tracks near Nashville watching his fathers’ 57 Chevy compete as well as becoming a drag racing addict in the process. He saw his first top fuel drag race at Beech Bend in Kentucky at age 6 and was immediately hooked on horsepower. Christian delivers 25+ years of design, advertising and marketing skills to every campaign and enjoys seeing his clients go from stressed to successful. One of Christian’s favorite moments happened when he met Big Daddy Don Garlits at a Cracker Barrel restaurant in Tennessee shortly after seeing the Swamp Rat in the Smithsonian.
Alisha Rochus Heavrin
Alisha Rochus Heavrin is our Marketing Director and social media, buzz marketing maven. She has been a motorsports fan from the time she was handing her daddy wrenches as a young girl in Ohio and now writing web copy, populating social media sites and hosting web videos for various motorsports campaigns. From NASCAR to Ultra 4, Alisha brings a tremendous amount of knowledge, excitement and passion to help us effectively message our client’s campaigns. To say Alisha is intense would be an understatement!
Motorsports is a unique industry with specific needs unlike most other industries. Motorsports enthusiasts are knowledgeable and savvy to technology, which means the advertising message must be well defined and targeted. We have been involved in motorsports not only as marketing professionals, but as enthusiasts, participants, and fans. Marketing as a whole is everything you do to get the product in front of the target audience and ultimately in the hands of the end user. We believe we can help your business, race team, or organization reach goals in the industry.
We’ve helped motorsports manufacturers, fabricators, suppliers, distributors, race teams, events, and repair companies develop their branding, messaging, apparel, strategies and tactics for reaching their target markets creatively and effectively. We understand that just as everyone in this industry tries to go faster and better than their competitors so we need to not just keep up, but push the boundaries of design, strategy and implementation.